Fashion ka Jalwa by Iman Ali

Tweet This

Fashion of Pakistan

Tweet This

Launch of SHEEP™

SHEEPTM is a ready to wear clothing outlet designed to cater to the modern day woman who values real quality over perceived value. SHEEPTM offers a retail experience of warmth, wit, comfort & lighthearted indulgence at affordable prices. The brand launch was attended by many celebrities like Ardeshir Cowasjee, Zeba Bakhtiar, Arjumand Rahim, Rabia Chaudry, Ayesha Omer as well as many designers, retail houses and textiles organizations attended like Maheen Khan, Nadiya Kassam, Shenaz Basit (Gul Ahmed), Zahir Rahimatolla (of Labels) and Zeba Hussain (of Ensemble). The Spring 2010 collection was visually presented via a fashion show using top 5 models Nadia Hussain, Iraj,Maha, Amna Ilyas and a new face Zoe Viccaji, wearing 25 exclusive SHEEP™ outfits. The brand promises to keep its customers engaged by adding new styles to their range every Saturday. At the closing of the event, SHEEP™ gave its guests chocolate boxes as a token of thank you. SHEEPTM is established by iTextiles, a leading textiles trading company representing premium textile products in Pakistan from international companies including INVISTA, Celessence and others. The PR and event management for the brand launch was done by Catalyst (Event Management “Catwalk Productions”)supervised by Frieha Altaf.

Tweet This

STYLE 360 LAUNCHES IN A DAZZLING FASHION

ETNL proudly launched yet another promising channel on the night of 23rd August, entitled “Style 360”. The event, “Lux Fantasia 2008” was a dazzling affair consisting of astounding acrobatics, sensual dances, and the showing of collections by four magnificent fashion houses.

The channel’s focal point is to promote not only the fashion industry of Pakistan but also the living styles of all those Pakistani, and its launch show was a show-case of all this and more.

The show started with a marvelous performance by an English troupe of acrobats and dancers called, Impact Artists. Their segment was a tantalizing routine of lithe and supple moves, which left the audience in awe.



Following this performance, was the showing of four different yet equally talented fashion houses. Starting off was Hassan Shehryar Yaseen’s collection which was all about his signature style; the clothes being impeccably embellished, the colors being rich and the silhouette being classic.



Following HSY was the collection by Iman Ahmed of Body Focus. Her garments flowed with movement, her cuts were innovative and the procession of her clothes was incessant as they succeed from semi-formals to formals.



Trailing Body Focus was the vibrant, vivacious and captivating collection by Nomi Ansari. The clothes were colorful, young and effervescent and as the models walked downed the ramp; their quirky headpieces brought that something extra which could only mean Nomi Ansari.



Winding up this fashion segment was none other than the creations of veteran designer, Umer Saeed. His line of clothes was brought together by a color palette consisting of black, white and deep maroon. Just like always, Umar Saeed did not disappoint as the models looked regal and dignified in his garments.



“Team Chaos” came forward with their aggressive, thumping routine which brought a new flavor to the performances in Pakistan. Close behind were Wahab Shah and Fia Khan who mesmerized the audience with their enticing salsa routine.

What followed was Shazad Raza’s portrayal of beauty inspired by opera; his depiction consisted of ten diverse, glorious looks amplifying romance and tragedy…the true essence of opera.



Winding up the show were Impact Artists along with a final walk from all the models, and Nomi Qamar and Vaneeza Ahmed.

Two awards were also presented that evening, the best dressed male; Saqib Malik and best dressed female; Sadaf Maletare.

A special mention needs to be made about the red carpet, which were a spectacle of black and white décor midst roses and a constant flow of celebrities. Four camera stations were set up, with Sanam Agha, Sarwat Gilani, Mekaal and Daniyal Raheel getting comments from all those beautiful and glamorous .Tweet This

Fashion in Pakistan: FTV Pakistan

Fashion in Pakistan: FTV PakistanTweet This

FTV Pakistan

FTV Pakistan

Pakistan's most favorite fashion channel by the ARY Network. It started it's journey in Pakistan approximately 2 years ago and doing better and better. More see on "www.ftvpakistan.tv"

Tweet This

Pakistan's First Fashion Channel "Style 360"

Style 360

This is the first pakistani fashion channel that brings all updates for you about pakistani fashion and entertainment. It is a part of Eye Television Network.

Tweet This